Trademark Registration

Trademark Registration

Newbie / Amazon

If you are here in Israel and are not familiar with the whole trademark scene, please click here, or scroll down, for some basic information.

If you are here in Israel and are looking to register a trademark solely for the purpose of registering a brand with the Amazon Brand Registry, please click here.


We will handle everything for you.

From a procedural point of view, all you will need to do is provide some basic information and filing particulars, together with details of the trademark and a POA form, which needs only to be signed (no  notarization or legalization required) and returned to us by email.

The entire process can be handled via email, swiftly and efficiently, allowing us to easily represent clients anywhere in Israel and around the world.

If you elect to fast-track your application (see columns to the right), then we will also prepare for you an affidavit explaining why your application requires urgent handling.

We will then file the application and keep you updated as to its progress, hopefully through to its successful registration!


Costs are comprised of the official fees, paid to the Registrar, and our professional fee.

Israel has a multiclass filing system. Official fees for the first class are NIS 1,617 (c. €437), and NIS 1,214 (c. €325) for each additional class.

If you elect to fast-track the application and apply for expedited examination (see column to the right), then this adds official fees of NIS 759 (c. €200) per class.

Our own fees must be added to the above costs, and will depend on the other filing parameters. Please send us an email and we will be happy to give you a quote.

We are certain you will find our prices very attractive.


When time is of the essence, an application can be examined and approved in as little as 1 to 4 days!

There are two tracks available.

On the regular track, the application is filed and then waits its turn to be assigned to an Examiner. Currently, that waiting period is around 3-4 months.

On the other hand, if you would like to fast-track your application, we can apply for expedited examination, and if we convince the Registrar that your case requires urgent attention, then could be examined within a matter of days.

The fast-track is more expensive, but carries two major advantages. Firstly, as soon as your mark has been approved, it will take preference over any similar application with a later filing date. Conversely, since Israel does not apply a first-to-file rule until a mark has been examined and approved, an application waiting in the queue in the regular track will not necessarily take preference over a similar mark, filed later.

Secondly, you will be able to enforce your mark only after the registration process has been completed.

In both tracks, once a mark has been  examined and approved, it will be published at the end of the month, for a 3 month opposition period. If no oppositions are filed, a certificate of registration will issue a couple of weeks later.

What is a Trademark?

A trademark can be a brand name, such as "Mercedes" or "Coca-Cola", or a logo, or a combination between the two. A trade mark can even be a 3D object, a particular kind of smell or a combination of musical notes.

The legal purpose of a trademark is to enable the consumer public to identify a particular product, or service, as belonging to a particular business.

From the perspective of your business, a trademark could be the best investment you ever make.

Registering a trademark is quite cheap (scroll up for details). But through extensive and proper use, it can build substantial goodwill for your business, which may have a very positive economic result.

A trademark which becomes well known to the public can also add considerable value to your business. This will be useful if you ever decide to sell the business, or take new investment on board, or even branch out by granting franchises.

Ask Coca-Cola what their most valuable asset is today. You may be surprised – it's not their secret recipe – its their trademark.

Now you know what a trademark is, and what it can do for you, please scroll back to the top of the page, for details on procedures, costs and times.

Trademarks Abroad

Trademarks are territorial rights. That means that your trademark needs to be registered in each country where you want it to be protected.

Unfortunately, there is no such thing as a worldwide trademark registration that is automatically valid throughout the world (you may have come across the term "International Registration", but that is something different, as we will explain below).

The good news is that Reif & Reif specializes in trademark registration abroad as well, so we can apply to register your trademark wherever you like, whether it be in the "basic package" of territories (EU, UK, USA, China) or anywhere else in the world.

There are two tracks for registering your trademark abroad. One is a "National Track", where we apply for registration directly in the countries that you select. The other is the "Madrid Track", sometimes known as an "International Registration", or "WIPO". In the Madrid Track, you still need to select the countries where your mark will be filed, but the filing procedure itself is a little different. There are other differences as well – please give us a call and we will be happy to provide more details.

If you want to register a trademark solely for the purpose of registering a brand with the Amazon Brand Registry, please click here


In addition to registering your trademarks, we also conduct all types of protection and enforcement proceedings in Israel. This includes opposition and cancelation actions before the Israel Trademarks Office, infringement actions before the civil courts, and seizure-related actions before the Customs Authorities.

We are proud of our success ratio in such actions, which is the result of our special expertise and professionalism in these matters.

We will be happy to assist you in whatever proceedings are required.

For further details about trademark enforcement in Israel, please click here.

Classification of Goods and Services

When applying to register a trademark, we must specify the exact products or services for which the trademark owner seeks to protect the trademark. All possible goods and services must be classified within 45 categories (known as "classes") which have been defined by international treaties (34 classes for products, and 11 classes for services). The official fees and professional fees you will need to pay will depend on the number of classes in which we apply to register your trademark.

Below, you will find a list of the Class Headings for each of the 45 classes, which will give you some idea which class(es)  are right for you. These are just headings – many thousands of individual items may belong to each of these classes:

Class 1
Chemicals for use in industry, science and photography, as well as in agriculture, horticulture and forestry; Unprocessed artificial resins, unprocessed plastics; Fire extinguishing and fire prevention compositions; Tempering and soldering preparations; Substances for tanning animal skins and hides; Adhesives for use in industry; Putties and other paste fillers; Compost, manures, fertilizers; Biological preparations for use in industry and science.

Class 2
Paints, varnishes, lacquers; Preservatives against rust and against deterioration of wood; Colorants, dyes; Inks for printing, marking and engraving; Raw natural resins; Metals in foil and powder form for use in painting, decorating, printing and art.

Class 3
Non-medicated cosmetics and toiletry preparations; Non-medicated dentifrices; Perfumery, essential oils; Bleaching preparations and other substances for laundry use; Cleaning, polishing, scouring and abrasive preparations.

Class 4
Industrial oils and greases, wax; Lubricants; Dust absorbing, wetting and binding compositions; Fuels and illuminants; Candles and wicks for lighting.

Class 5
Pharmaceuticals, medical and veterinary preparations; Sanitary preparations for medical purposes; Dietetic food and substances adapted for medical or veterinary use, food for babies; Dietary supplements for human beings and animals; Plasters, materials for dressings; Material for stopping teeth, dental wax; Disinfectants; Preparations for destroying vermin; Fungicides, herbicides.

Class 6
Common metals and their alloys, ores; Metal materials for building and construction; Transportable buildings of metal; Non-electric cables and wires of common metal; Small items of metal hardware; Metal containers for storage or transport; Safes.

Class 7
Machines, machine tools, power-operated tools; Motors and engines, except for land vehicles; Machine coupling and transmission components, except for land vehicles; Agricultural implements, other than hand-operated hand tools; Incubators for eggs; Automatic vending machines.

Class 8
Hand tools and implements, hand-operated; Cutlery; Side arms, except firearms; Razors.

Class 9
Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; Recorded and downloadable media, computer software, blank digital or analogue recording and storage media; Mechanisms for coin-operated apparatus; Cash registers, calculating devices; Computers and computer peripheral devices; Diving suits, divers' masks, ear plugs for divers, nose clips for divers and swimmers, gloves for divers, breathing apparatus for underwater swimming; Fire-extinguishing apparatus.

Class 10
Surgical, medical, dental and veterinary apparatus and instruments; Artificial limbs, eyes and teeth; Orthopaedic articles; Suture materials; Therapeutic and assistive devices adapted for persons with disabilities; Massage apparatus; Apparatus, devices and articles for nursing infants; Sexual activity apparatus, devices and articles.

Class 11
Apparatus and installations for lighting, heating, cooling, steam generating, cooking, drying, ventilating, water supply and sanitary purposes.

Class 12
Vehicles; Apparatus for locomotion by land, air or water.

Class 13
Firearms; Ammunition and projectiles; Explosives; Fireworks.

Class 14
Precious metals and their alloys; Jewellery, precious and semi-precious stones; Horological and chronometric instruments.

Class 15
Musical instruments; Music stands and stands for musical instruments; Conductors' batons.

Class 16
Paper and cardboard; Printed matter; Bookbinding material; Photographs; Stationery and office requisites, except furniture; Adhesives for stationery or household purposes; Drawing materials and materials for artists; Paintbrushes; Instructional and teaching materials; Plastic sheets, films and bags for wrapping and packaging; Printers' type, printing blocks.

Class 17
Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica and substitutes for all these materials; Plastics and resins in extruded form for use in manufacture; Packing, stopping and insulating materials; Flexible pipes, tubes and hoses, not of metal.

Class 18
Leather and imitations of leather; Animal skins and hides; Luggage and carrying bags; Umbrellas and parasols; Walking sticks; Whips, harness and saddlery; Collars, leashes and clothing for animals.

Class 19
Materials, not of metal, for building and construction; Rigid pipes, not of metal, for building; Asphalt, pitch, tar and bitumen; Transportable buildings, not of metal; Monuments, not of metal.

Class 20
Furniture, mirrors, picture frames; Containers, not of metal, for storage or transport; Unworked or semi-worked bone, horn, whalebone or mother-of-pearl; Shells; Meerschaum; Yellow amber.

Class 21
Household or kitchen utensils and containers; Cookware and tableware, except forks, knives and spoons; Combs and sponges; Brushes, except paintbrushes; Brush-making materials; Articles for cleaning purposes; Unworked or semi-worked glass, except building glass; Glassware, porcelain and earthenware.

Class 22
Ropes and string; Nets; Tents and tarpaulins; Awnings of textile or synthetic materials; Sails; Sacks for the transport and storage of materials in bulk; Padding, cushioning and stuffing materials, except of paper, cardboard, rubber or plastics; Raw fibrous textile materials and substitutes therefor.

Class 23
Yarns and threads, for textile use.

Class 24
Textiles and substitutes for textiles; Household linen; Curtains of textile or plastic.

Class 25
Clothing, footwear, headwear.

Class 26
Lace, braid and embroidery, and haberdashery ribbons and bows; Buttons, hooks and eyes, pins and needles; Artificial flowers; Hair decorations; False hair.

Class 27
Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; Wall hangings, not of textile.

Class 28
Games, toys and playthings; Video game apparatus; Gymnastic and sporting articles; Decorations for Christmas trees.

Class 29
Meat, fish, poultry and game; Meat extracts; Preserved, frozen, dried and cooked fruits and vegetables; Jellies, jams, compotes; Eggs; Milk, cheese, butter, yogurt and other milk products; Oils and fats for food.

Class 30
Coffee, tea, cocoa and artificial coffee; Rice, pasta and noodles; Tapioca and sago; Flour and preparations made from cereals; Bread, pastries and confectionery; Chocolate; Ice cream, sorbets and other edible ices; Sugar, honey, treacle; Yeast, baking-powder; Salt, seasonings, spices, preserved herbs; Vinegar, sauces and other condiments; Ice [frozen water].

Class 31
Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; Raw and unprocessed grains and seeds; Fresh fruits and vegetables, fresh herbs; Natural plants and flowers; Bulbs, seedlings and seeds for planting; Live animals; Foodstuffs and beverages for animals; Malt.

Class 32
Beers; Non-alcoholic beverages; Mineral and aerated waters; Fruit beverages and fruit juices; Syrups and other non-alcoholic preparations for making beverages.

Class 33 
Alcoholic beverages, except beers; Alcoholic preparations for making beverages.

Class 34 
Tobacco and tobacco substitutes; Cigarettes and cigars; Electronic cigarettes and oral vaporizers for smokers; Smokers' articles; Matches.

Class 35 
Advertising; Business management, organization and administration; Office functions.

Class 36 
Financial, monetary and banking services; Insurance services; Real estate affairs.

Class 37 
Construction services; Installation and repair services; Mining extraction, oil and gas drilling.

Class 38 
Telecommunications services.

Class 39 
Transport; Packaging and storage of goods; Travel arrangement.

Class 40 
Treatment of materials; Recycling of waste and trash; Air purification and treatement of water; Printing services; Food and drink preservation.

Class 41 
Education; Providing of training; Entertainment; Sporting and cultural activities.

Class 42 
Scientific and technological services and research and design relating thereto; Industrial analysis, industrial research and industrial design services; Quality control and authentication services; Design and development of computer hardware and software.

Class 43 
Services for providing food and drink; Temporary accommodation.

Class 44 
Medical services; Veterinary services; Hygienic and beauty care for human beings or animals; Agriculture, aquaculture, horticulture and forestry services.

Class 45 
Legal services; Security services for the physical protection of tangible property and individuals; Personal and social services rendered by others to meet the needs of individuals.